Because of their time sensitive nature, marketing initiatives are often though of as top priority. Whether a large business or one person shop, the action has to be taken now to reap the most results out of the market. So it can be frustrating when an initiative that starts off as the top priority is left on the shelf forContinue Reading
The number of companies performing SEM in silos is still surprising. They’ll hire one agency to do PPC and another to do SEO. Or they’ll have an in-house marketer doing PPC, while SEO is delegated to their IT department.
These scenarios aren’t inherently bad. They can work very well — if there’s communication between the two. In Part 1, weContinue Reading
Pay-per-click ads are a great marketing tool all by themselves. They can be used to generate significant amounts of new traffic and leads. However, PPC doesn’t need to be a standalone channel.
This three-part series will cover ways to integrate PPC with other marketing channels. Integrated marketing is nothing new, but in online marketing we often find ourselves working inContinue Reading
Many people use PPC and SEO for internet advertising. This is because these two methods are the best way to market in the vast world of the internet. When it comes to using these two methods, many people become very confused. It does not have to be overly complicated. One does not prove to be better than the other is.Continue Reading
