Finding stuff to blog about is sometimes hard to do. You have to figure out what people want to read about, and what they are interested in. I should know I am a frequent blogger for futureranking.com, and myself. I find the hardest thing to come up with is a catchy title that will attract people.
IBM has tackles this horrible issue with their Blog Muse too. But unfortunately the IBM tool is only allowed for IBM bloggers through the internal system.
This is why it is a good thing to always have certain copy written content themes for each individual client. This will help you to keep the balance of good content on an ongoing basis, and will give focus to the analytics that drive the keywords and topic ideas.
Each of the themes are usually if not always different for each client. I am going to show you a few of the frequent ones to help you:
• CASE STUDIES: Interviews with key customers/clients – this could be via an embedded video or podcast, or a plain old-fashioned written piece
• EVENTS: Identify and write about key industry events/conferences. Live tweeting from events can also be made into post-event blog posts
• STAFF: Individual blog posts by employees with more personality (i.e. ‘The team recommends’, opinion pieces, fun stuff)
• CHALLENGES: Respond to common industry problems, encourage customers/potential customers to interact.
Those were only a few of them, there are plenty more that are frequent. After the content structure is in place, we use the trending tool to recognize the best subjects to attract people to your blog.
Miranda Smith
Futureranking.com Content Department
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