Some companies are in deep competition in the SEM world that they don’t really ever turn down clients, when they should because some companies you don’t really want business from. They can accidentally harm your work you are doing for them. This is because of their lack of understanding SEO and the methods. I have about three types of clients that I can share with you and let you in on how they are.
The first type of client is the Changing agency client. These clients are the ones that like to jump from agency to agency before they even get a chanced to see if it’s work even sees any major results. They change their agency so often maybe like every week that their web site never actually gets optimized, and all the work that was done is lost after they change to another agency. This may be because of the prospect of SEO has never been managed correctly. When this type of client approaches you, make sure they understand that this is a long-term process and they wont get result tomorrow. That way, they can hold you responsible to realist ambitions.
Then there are people who really hate SEO. They just deal with you because they have to. They like to argue about everything under the sun and think they know what is best for their web site. So when you start suggesting things like call to action, their response is no it’s too patronizing, or maybe talking about keywords they would say they ruin the sites integrity. These clients are called the hostile clients. Taking care of these customers takes a lot of effort and patience, and it’s really hard to win them over to your side, they most likely will keep doing what they wish, without consulting you in anyway.
The last type of client may be one of the impatient ones. They just don’t realize that it is a long-term method and they just are not into that, they want their results by the end of the week. So how do you keep these clients happy? Easy, if they don’t want the value of a long-term SEO process and they want immediate results, recommend they use PPC (Pay Per Click). Inform them though that this process will spend more money after a while and they will miss out on the benefits of ranking highly in the original results. For these clients just keep tying to persuade them to invest in long-term strategies because it’s better for them.
Basically with all of these types of clients you really have to try and get the best working relationship possible going on with them. It makes it more likely that you will retain your clients in the long-term situations if you know a little more about each type of client so you will always be ready.
Miranda Smith
FutureRanking.com Content Department