Social Media has the power to affect you entire business with just one powerful campaign. This is why it is so popular with businesses of all sizes and types. It can help create and increase brand awareness, leads, sales, customers, and subscribers. It can also affect your search ranking as a successful campaign will bring backlinks and mentions in other content which can mean higher search engine ranking. Since every Social Media campaign has the potential of big changes, you should include analytics on every page, and also add them to your viral marketing campaigns. They will allow you to track the progress of the campaign and learn what is working.
Here are the first 10 of the 20 Metrics you should use to track your Social Media Campaigns
1. Traffic: You want to know how much traffic each page attracts during the campaign and for a month after.
2. Unique Visitors: This lets you see the new kind of customer or followers the campaign is bringing you
3. Referring URLs: This information allows you to see which Social Media sites are sending you the most traffic and which hubs and blogs are picking you up. When you know where your reaches are coming from, you learn which market niches are interested in your content. This information can be very valuable when planning your next campaign.
4. Conversions: This tells you what which sites are generating leads, sales and referrals, such as Digg, Twitter, etc. When you know which is generating more leads you can use that information when planning future campaigns.
5. Micro-conversions: These are the leads and referrals you are getting from the smaller social media sites. You may get more visits from the big sites, but generate no leads or sales. You may get fewer visits from a micro site, but it may generate a better percentage of sales and leads.
6. Loyalty/Time on Site: You should be checking which sites are sending you the visitors who spend the most time on your site.
7. Branded Keywords and Type-in Traffic: This measures which branded keywords are bringing in the highest level of traffic. You can also measure type-in traffic, which measures if the traffic goes up after a certain campaign and if users are using variations of the brand keywords.
8. Short URLs: When you tie URL shorteners with analytics it can help you track the success of a campaign through the Social Media sites and it is also a good way to measure your influence and the kind of traffic you generate when you Tweet.
9. Backlinks: This measures which sites are linking back to your content. You want to pay attention to which sites are picking up your link. If you’re picked up by strong and influential sites it’s important that you participate with the site and increase your success even more.
10. Keyword Search: You should segment your analytics so you can see which keyword phrases are driving the traffic and how much traffic is going to specific pieces.
Planning your first social media campaign may be somewhat of a hit and miss. But if you use metrics effectively, planning the next campaigns should be easier because you’ll have an idea of where to reach your market.
[...] 20 Metrics to Effectively Track Social Media Campaigns [...]
Very good journey and experience! Loved it!