Twitter, a popular micro-blogging service that allows people to type in short messages that can be read by people following them, has become the prime place for sharing content links. We at FutureRanking share all of our latest blog posts on Twitter as a way to potentially increase traffic. The key for Twitter followers to share content and links on Twitter is the headline. After all, your headline should be able to deliver a complete message.
Your headlines must:
- Provide a sense of urgency
- Be useful to the reader
- Convey the idea that the main benefit is unique
- Be ultra-specific
Because Twitter has a 140-character limit, this gives you the opportunity to write short, consise headlines easy for sharing. Having short headlines allows people room to retweet it and add their own comments. Twitter culture dictates that you should give credit to the person who orginially exposed you to a tweet when you retweet, so extra space is required. Here is an example:
“@FutureRanking – 5 ways to add Twitter to your life http://ow.ly/6q6vr”
User @dougbot is interested thanks to the headline and retweets the article:
“@Dougbot – Awesome article, check it out RT@FutureRanking – 5 ways to add Twitter to your life http://ow.ly/6q6vr”
Clearly having a well-written short headline has power, especially on Twitter where everyone has the same constraints, a 140-character limit. Quality, unique content is still key, but writing and having better headlines will make sure your content is being shared effectively.
If you have any questions about headline writing or Twitter, please feel free to email at frnews@futureranking.com. or Visit us on Facebook and Twitter
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