Study Shows Small Businesses That Blog Get 55% More Website Visitors
If you blog, you know that it’s good for your business.
But how — and how much?
To answer to those questions, I looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn’t.
The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has:
- 55% more visitors
- 97% more inbound links
- 434% more indexed pages
Take a look for yourself in the graphs below:
Why are website visitors important? Because more visitors mean more people to convert to leads and sales.
Why are inbound links important? Because they signal authority to search engines, thus increasing your chances of getting found in those search engines.
Why are indexed pages important? The more pages you have on your site, the more chances you have of getting found in search engines.
Hey, great blog…but I don’t understand how to add your site in my rss reader. Can you Help me, please
There’s good info here. I did a search on the topic and found most people will agree with your blog. Keep up the good work mate!
Thanks for publishing about this. There’s a mass of solid tech info on the internet. You’ve got a lot of that info here on your site. I’m impressed – I try to keep a couple blogs fairly current, but it’s a struggle sometimes. You’ve done a solid job with this one. How do you do it?