Google + is the new social networking platform from Google. According to Google, “it aims to make sharing on the web more like sharing in real life.”
Here are three things to consider when deciding to use Google + to drive traffic:
Based on initial reports, Google + is the fastest growing social network because its powered by the people. According to comScore, Google + had 20 million unique visitors on June 22.
If the growth rate continues, then there’s a chance the people you’re trying to target will be on Google +. Therefore, you should join Google +!
Google+ was built as a content sharing platform. Unlike Facebook and Twitter, Google + has solved the inherent privacy and “over-sharing” issues that has caused Facebook problems. This solution is Google Circles. Circles are what Google + calls the various groups that you can organize your friends into. Once you’ve got them set up and populated, you can then pick which circles get to see what you share.
Google + also provides a rich multimedia and discussion environment to which Twitter’s 140 character limit can’t compete with. Content markets have every incentive to utilize Google + since Google knows content sharing helps drive various social networks.
Originally, Google’s search engine ranked content with links higher compared to content with fewer links. With the emergence of Facebook and Twitter, the Google algorithm has evolved to including sharing as a way to rank.
Google now has its own content sharing platform that provides direct access to “the voice of the people” when it comes to quality content. Building an audience on Google + may be the smartest thing to help share your blog or website and get improved search rankings.
Try Google + today and add me to one of your circles (search Amy Sanford)!
FutureRanking.com Social Media Content Department