Your readers are often short on time, which means they don’t have time to give you detailed critiques about why they don’t like your blog. You as the blogger just see the end result – people leaving your blog, and a high bounce rate. Luckily, I have researched four mistakes that are keeping your blog from growing and tips on how to overcome them.
1. Your headline size is too small
Headlines need to be big! You need to make sure all headlines stand out on your blog. On Future Ranking’s blog, our headlines are 16-point font while our text is only 10.5-point font!
You almost can’t go too big when it comes to headlines.
2. Your photos are low quality or bad
You’re better off using no photos rather than using bad or low quality ones. Photos help create an instant emotional impression that can help enhance your post. Also, be consistent with your picture sizes. At Future Ranking, each picture is 200 x 200; making our blog posts look crisp and professional.
3. Your subscription form placement
It helps to place your subscription form at the very top of your blog. Not only is it the first things your readers will see, but also makes it easier for them to subscribe to.
4. Your About Page is bare
Readers go to your About Page to learn what the blog is about, and the author behind it. They want to see the face behind the blog, and then decide whether to subscribe or not.
Make sure the About Page is full of relevant information including a picture.
Most of these tips are simple and easy to do. However, if you’re not too web-savvy, some of these could be hard to accomplish. Luckily, we at Future Ranking are fully trained and dedicated to improving blogs from the ground up. If you’re interested in learning more about our customized blog packages or options, feel free to email me at amy@futureranking.com .
Amy Sanford
FutureRanking Social Media Manager
It is the little tweaks that create the most dramatic changes.
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I was curious if you ever thought of changing the page layout of your website? Its very well written; I love what you’ve got to say. But maybe you could a little more in the way of content so people could connect with it better. You’ve got an awful lot of text for only having 1 or 2 pictures. Maybe you could space it out better?
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