LinkedIn is a popular business-oriented social networking site. With more than 100 million users in 200 countries, people use LinkedIn to make a sale, form a partnership or find a job. Here are some guidelines that will help you fully utilize your LinkedIn profile.
A) Increase your profile visibility
By adding connections, you increase the likelihood that people will see your profile first when they’re searching for someone to hire. Plus, employers would much rather work with people who their friends know and trust.
B) Fill out your full profile
Don’t just emphasize your current company on your profile; fill out your profile like it’s an executive bio. This includes past companies, education, affiliations and activities. This also helps you get higher ranked on search engines such as Google and Bing.
C) Take advantage of LinkedIn Recommendations
LinkedIn Recommendations, which you seek out and approve from contacts of your choosing, are available within your LinkedIn profile. You can display a complete description of yourself as a direct report from a boss, colleague, or client. They help your LinkedIn profile appear more dynamic and personal versus having fairly static information that appears on your general resume.
D) Check out their LinkedIn profile before an interview
You can use LinkedIn to find the people that you’re meeting and/or interviewing with. Knowing if you went to the same school, share similar hobbies or have mutual acquaintances will make the interview more personal and will show you did your research.
E) Ask for Advice
LinkedIn’s Answers allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get high-quality responses from the people in your network compared to open forums.
With these guidelines in mind, your LinkedIn profile will help you connect with trusted contacts and will help you exchange knowledge, ideas and opportunities with a broader network of professionals.
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