Websites: where you build your lists and sell your goods. But, having just a website is no longer good enough. Social media has proven to be a powerful marketing and communication tool for online businesses. Enhancing your social media presence on your website can foster improved communication, build brand loyalty and help create a better, more profitable company.
Here are five ways to transform your website into a social media hub.
A. Connect your blog with your website
Whether your blog shares a domain with your website or not, you can increase traffic and interactivity on your website by teasing your blog posts from your home page. For example, we at Future Ranking integrate our blog into our website with a similar domain name.
B. Make your website easily shareable
Adding Retweet, Facebook Like and Twitter share buttons will allow visitors to share your content easily on their networks. In addition, linking your business website to social media profiles will keep the lines of communication open long after consumers have left your website.
C. Embed videos on your website
A well put-together video is the one of the best ways to engage customers. A video will help bring your website’s offerings to life.
D. Add a presentation to your website
If you make most of your sales through public speaking, you can potentially increase your sales by putting your presentation on your site. Using SlideShare (similar to PowerPoint) to make your slides, you can then embed the presentation into your website. Visitors then can click through your presentation slides at their own pace.
E. Keep your social media networks updated
After you’ve linked and connected social media networks to your website, make sure to keep them fresh by updating the social media networks consistently and making sure the updates are relevant and appropriate.
With these tips in mind, you’ll be on your way to having a social media hub complete with social networking buttons and detailed videos.
Bellevue Web Design Content Department